Delivering media and entertainment content with optimized performance to a complete range of digital devices - including PCs, mobile phones, portable media players, and a rapidly-growing number of IP-connected devices.
Get It Any Way You Want It™ - For Today’s and Tomorrow’s Digital Lifestyle.
The nGen Media Management Center (MMC) provides state-of-the-art delivery of your digital video and mobile content. Your nGen MMC puts you in control, letting you design, publish and manage your branded web storefront. The NGen delivery platform ensures fast, multi-channel distribution of your content to the widest range of media devices.
Whether called Digital Hollywood, Hollyweb or New Hollywood, the industry is at the edge of a revolution … The Federal Communications Commission mandate that US TVs ‘go digital’ by 2009 will drive historic changes in broadcasting, as ‘narrowcasting’, ‘nichecasting’, One-to-One and On-demand content delivery reach critical mass.
Broadband TV/BBTV; TV over IP/IPTV; Video-on-demand/VOD; interactive marketing; online pay-per-view/PPV; content distribution networks/CDNs; custom CDNs; digital content networks/DCNs; next-gen video streaming; Web 2.0; video streaming services; online game delivery; Flash video streaming; Rich Media streaming; media portals with branded channels; online content management; digital dashboards; digital reporting/metrics and ROI; Real Simple Syndication/RSS; searchable video; webvideo/webcasts/webcasting; addressable devices; video blogging… the communications world is moving with light speed from an analog world to a new digital universe.
- With Internet TV, consumers watch when they want, where they want and how they want, place shifting and time shifting…
- Internet TV carries content to consumers through standard Internet connections and uses open home networking technologies to bring that video from the PC into the living room…
- Internet TV can be streamed through web browsers, downloaded to play on PCs, delivered to handheld devices, and played back on home-networked TV sets…
‘On the go’ communication across 2.5G, 3G and 4G networks… content for every mobile phone; mobile messaging; mobile video; mobile film; mobile TV; mobile marketing; mobile promotions; mobile coupons; SMS; MMS; portable wireless content; wireless streaming; wireless video; unwired and untethered, free to roam; anytime, anyplace, anywhere.
Rich Media messaging, online campaigns featuring video content, wide-screen commercials, interactive TV, shared digital content, playlists and galleries, community interaction, online games and much more … digital marketing is where the industry is going. Business-to-Business/B2B and Direct-to-Consumer/D2C are shaping a new advertising model and ‘integrated’ media campaigns are top-of-mind as forward looking ad, brand and marketing execs look for Rich Media service solutions.
September 2006
- The long-predicted future has finally arrived. After a decade of denial, both mainstream media companies and major marketers are now accepting the facts: The methods by which consumers absorb information and entertainment — and the ways they perceive, retain, and engage with brands and brand messages — have changed irrevocably.
- The penetration of digital television heralds the rise of video-on-demand, video downloads, interactive game networks, Internet TV, and other broadcast- and cable-busting enterprises.
- Interviews with more than 50 senior marketers and media executives, ongoing research conducted by Booz Allen Hamilton and the Association of National Advertisers (ANA); and analysis of data from a score of research services — all gathered from 2005 through early 2006 — support the observation that the prevailing attitudes among marketers have shifted.
- Scaling up once-tentative experiments in consumer-created content, social networking, and interactive media for their clients.
The years 2005 and 2006 will probably be known in advertising history as the period when marketing practices caught up with reality.
Enough consumers spend enough time accessing information and entertainment via digital media platforms — cable TV, mobile phones, video games, and, of course, the Internet — that they have shifted the overall pattern of media use. This shift will increase substantially in 2006 as greater broadband penetration — roughly two-thirds of all U.S. households with Internet access currently use broadband — makes the Internet more viable as an entertainment platform.
- The most successful media companies are building a presence in digital media (including Web sites, mobile platforms, social networking sites, and interactive gaming sites) and explicitly using that presence to develop deeper, more direct relationships with consumers. As broadband delivery accommodates previously unwieldy video files, it will increasingly acclimate consumers to use of the Internet as an integrated information and entertainment medium.
- With these developments accelerating each day, big-brand advertisers are poised to significantly increase their online advertising budgets, clustering around outstanding online communities and high-quality digital venues.
- Marketers don’t simply go online; they enter their customers’ worlds… prompting marketers to shift funds from traditional measured media to the Internet… New outcome-focused metrics are emerging…
- Nearly 70 percent of all U.S. companies have reorganized their marketing departments during the past five years, according to research by the ANA and Booz Allen Hamilton. One major cause for the changes has been their need for new expertise in digital technology, relationship marketing, and media innovation to supplement their traditional brand management apparatus.
- Major opportunities for growth and market leadership are being created. At no other time has the potential been so great for smart players, whatever their size, to invent new rules for the game. At no other time have marketers and media companies possessed so many compelling platforms to entertain and engage the consumer. At no other time has marketing been so measurable, accountable, and interactive.
Last week, Gartner Group put out a report saying that by 2009, 1 billion cell phones will be sold a year. Not owned. Sold. By then, 2.6 billion people will be using cell phones, Gartner says. There will probably be a world population of about 6.8 billion in 2009…
Most everyone who could possibly own a cell phone will have one. For perspective, about 200 million TVs will be sold in 2005. Almost 4 times more cell phones - 779 million - will be sold during the year.
Kevin Maney: Technology Editor. USA Today - July 2005
